Partnerships leadership,
fractional and embedded.
Fractional leadership, coaching, and AI-native training for companies building the partner ecosystems that the AI era increasingly runs on.
The Practice
Partnerships, realized.
Partnerships can be one of the most compounding forces inside a company. They extend reach, accelerate product, and unlock markets a company cannot reach alone. When they're treated as leverage, value compounds. When they're an afterthought, returns flatten.
And yet, most companies under-invest in partnerships. The function gets stood up too late, scoped too narrow, or led by someone with the wrong background. The result is partnerships that never deliver the leverage they were meant to.
Partner Foundry exists to change that, across the full arc: leading the work as a fractional partner, coaching the people who run it, and training teams to operate it AI-native.
Ways to work together
Three ways in.
Partnerships are getting more strategic, not less, as AI reshapes business models, tech stacks, and how ecosystems form. The practice meets that moment three ways: leading the work, coaching the people, and training the teams.
Embedded in your team
Fractional partnerships leadership and project-based engagements. Senior BD leadership, market and partner diagnostics, and a clear path to your first partnerships hire.
Explore advisory →Sharpen the operator
For partnerships leaders and practitioners who want to get better at the craft. One-on-one and small-group coaching on strategy, deal-making, and ecosystem building.
Explore coaching →Partnerships, AI-native
Live cohorts and courses on using AI to operate partnerships faster and better. For teams modernizing their motion and individuals leveling up their toolkit.
Explore training →Principal
Raza Syed
Principal · Partner Foundry
Eighteen years leading business development and partnerships at platform-scale companies including Google, Indeed, and most recently LinkedIn.
The work has always been about landing partnerships, not diagramming them. From bringing new Google API products to market, to building Indeed's expansion across the hiring value chain, to architecting the partner ecosystem behind LinkedIn Learning, to standing up LinkedIn Verified as a 0-to-1 business. Partners have ranged from large ISVs and AI-first companies to early-stage startups, with the focus consistently on partnerships that deliver real business value.
Across these, the throughline is the same: clarify the ecosystem, design the value exchange, operate the partnerships that move the business.
Contact
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